Ilaria is a digital strategist specialized in social media management and in the production, analysis and promotion of digital content. She graduated in Media Languages from the Catholic University of Milan and obtained a Master’s Degree in Luxury Brand Marketing & Communication at the Business School of il Sole 24 ore. Ilaria makes use of a holistic approach to the language of new media, aimed at the promotion of the product, company, or the individual through digital communication. She has gained professional experience in media communication as a TV journalist (Sky Sport, LNP) and in social media management, as an advisor for the development of social networks of Italian companies in the luxury, sports and fashion sectors. She specialized in digital content creation, developing management skills in terms of conception, production and promotion of digital content. Since 2020, she has been in charge of the creation and management of digital contents for the official social channels of Lega Basket Serie A (Italy’s most important professional basketball league).
