People

A close-knit team and soft skills: a combination of talent for innovative solutions and tangible results.

Strategic committee

A group of professionals tasked with defining strategies and coordinating the activities of the teams to achieve the goals in each project.

Federica Menichino

CO-FOUNDER & CEO

“OUR ACTIONS CAN PERSUADE AND INSPIRE: WE SHOULD BE AWARE OF AND, ABOVE ALL, RESPONSIBLE FOR THIS”.

Federica

25 years’ experience in the management of complex communications projects in the field of corporate and brand communication, reputation management, financial and crisis communications.
Over the years she as been involved in the promotion of varius projects relating to sustainability and education. She had experience as a manager first, as a consultant then and finally as an entrepreneur, founding in 2014 the pr agency true relazioni pubbliche and in 2021 co-founding axelcomm wich is ceo.
Federica managed communication for multinational companies, smes and startups in different sectors, as well as advising law firms, professionals organisations and associations. From 2006 to 2008, she worked in london in the field of financial communication, supporting italian companies listed on the stock exchange market.
In this field, she advised companies during extraordinary financial transactions, such as ipo, public tender offers, m&a and bond issues. She worked as the head of the milan office of pms – financial & corporate communications. Previously, she was head of the press office of sea-aeroporti di milano, head of media relations of volare group and head of image service of federchimica (confindustria).
In 2020, 2022 and 2023 federica menichino received the award ‘pr professional of the year’ during the financecommunity awards.

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Ilaria
Capponi

CO-FOUNDER & PARTNER

“TO ENGAGE IN COMMUNICATION, YOU NEED CONTENT. TO MAKE A DIFFERENCE, YOU NEED STRATEGY AND CREATIVITY”.

Ilaria

After 19 years’ experience in the fashion world and a career as a professional basketball player in Italy’s major league, she has gained professional experience in media communication as a TV journalist (Sky Sport, LNP), brand ambassador and content creator. She specializes in Digital Strategist, social media management and digital content production, analysis and promotion. Ilaria has been devising formats and events at Axelcomm since 2021 and she is currently engaged in the dissemination of image-related topics through the radio and TV, and as a speaker at events. Starting from 2024, she is also an official speaker at TedX Italy.
In the field of social media management, she works as an advisor and art director for the development of profiles of Italian companies in the luxury, sports and fashion sectors, and consequently, in content creation, to populate them, with managerial and creative expertise she uses in the conception, production and promotion stage.
Ilaria graduated in Media Languages at the Catholic University of Milan, also obtaining a Master's degree in Luxury Brand Marketing & Communication from the Business School of il Sole 24 ore. Her studies enabled her to develop a holistic approach to the language of new media in order to promote companies, people and products through digital communication.

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Arturo
Salerni

PARTNER

“COMMUNICATING EFFECTIVELY MEANS ALWAYS LOOKING AHEAD WHILE STANDING ONE STEP BEHIND”

Arturo

Arturo Salerni, has 20 years of experience in strategic, corporate and economic-financial communications and reputation management. Both as a consultant and in-house, he has handled extraordinary finance transactions, M&A, IPOs and Issue&Crisis communication, coordinating all strategic leverage of press office, digital and internal communications.
He started his professional career first at Studio Legale Pavia e Ansaldo in Rome and then, in January 2006, joined Barabino&Partners in Rome, dealing with corporate and economic-financial communication. In 2014 he served as Financial Communication Manager in YOOX Group in Milan, overseeing the communication of the merger between YOOX and NET-A-PORTER before joining Image Building in 2015. In July 2016 he joined iCorporate in Milan with the role of Finance Practice Leader and with responsibilitỳ of listed companies and M&A, legal and crisis consulting. He joins Axelcomm with the role of Partner in December 2022.
He holds a degree in Law with a focus on business economics from the Universitỳ degli Studi Roma Tre.

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Andrea
Begnini

HEAD OF CONTENT

“WE BEST UNDERSTAND THE WORLD THROUGH STORIES. AND STORIES ARE WHAT MOST RESEMBLE TRUTH.”

Andrea

Author and ghost writer for the theater, publishing, radio, TV, on and off line newspapers and the corporate world. He works actively to create content and formats, to experiment with the impact of storytelling and comic mechanisms on the health of people and groups, the delivery of complex content and training. Since 2016 he has collaborated with the University of Genoa, arranging courses for teachers on storytelling and creativity development through storytelling. He has written and produced theatre and radio shows for the dissemination of scientific and technical content for companies, museums, schools, universities, scientific institutes, economic entities and orchestras.

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Maria Luisa Sisti

PARTNER

“I believe in communication that tells stories, not fairy tales”

Maria Laura

A rigorous quantitative formation, ten years as a professional journalist and more than 15 years of experience in corporate communication. At the crossroads of these guidelines has developed the professionalism of Maria Laura Sisti, specialised in financial and corporate communication also in support of share prices and extraordinary operations and in crisis communication on judicial, industrial and trade union issues. She has handled public opinion campaigns, both in traditional and digital media, and Corporate Reputation campaigns. She holds a degree in Economics from the European University Institute and a specialisation in credit risk analysis from Imi. After a brief interlude in business consultancy as an analyst, she was a professional journalist for economic and financial newspapers for 10 years, being sent to the USA for a year. Since 2007, she has chosen to devote herself to strategic corporate communications.

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Federica Brunini

PARTNER

"Communication is all about re-generating: connections, emotions, relationships. New realities."

Federica

Writer, journalist, and PR consultant specializing in Situational Awareness, Federica Brunini brings together her extensive expertise in the Lifestyle sector with forays into the Corporate world. With over two decades of experience as a professional journalist, she has managed communications for both Italian and international organizations and institutions. Federica has contributed to leading publications such as Corriere della Sera, L'Espresso, People USA, Vanity Fair, Grazia, Donna Moderna, and National Geographic. She has also directed The Good Life Italia and Lamborghini Magazine and she is a recognized "Royal Watcher" on TV and in print. Federica is the author of several novels published by Feltrinelli, including Quattro tazze di tempesta, Due sirene in un bicchiere (now a TV series), and La circonferenza dell’alba. As an author of travel guides for Touring Club Italia, she is the founder of Travel Therapy in Italy and a lecturer in the international Master’s program in Branding for Luxury Goods at Raffles Education in Milan. A graduate in Modern Literature and Social Communications from Università Cattolica in Milan, Federica leverages her expertise at Axelcomm in Lifestyle cross-sectors and cultural platforms, with a strong focus on events.

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Laura
De Pinto

SENIOR ADVISOR

“Authentic communication is first and foremost the ability to listen and understand”

Laura

With a degree in Communication Sociology from the Faculty of Political Science at the Università Statale di Milano, Laura has gained 25 years of experience in corporate and financial communication. In 1999 she started her professional career at the Corporate & Financial Division of the communication agency Weber Shandwick and in 2001 she joined the Power Emprise Communication team where over the years she held the position of Account Manager and later Head of Corporate & Financial Division. In 2013 she chose to go freelance as a Communication Consultant for important Italian and international companies and in 2015 she began her collaboration with Axelcomm as Senior Advisor. During her professional career, Laura has developed a particular expertise in building brand awareness and positioning of companies in the financial and insurance sector, including Banks, Associations, Asset Managers, SGRs, SIMs, and Insurance Companies, such as Banca Mediolanum, Banca Widiba, JP Morgan Asset Management, Fidelity International, FARAD Group, CFO SIM and Copernico SIM, for the latter following its listing on the Stock Exchange. She is enrolled in the Register of Public Journalists of Milan.

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Governance

Axelcomm's governance relies on a board of directors composed of Daniela Filipaz in her capacity as president, and co-founders Federica Menichino, Ilaria Capponi, Dario Donato and Franco Moscetti.

Advisory Board

Relationships, growth and dissemination are also possible thanks to our advisory board composed of people having significant expertise and high integrity, who enable axelcomm to stand out in the market and to involve the most suitable figures. The advisory board provides the strategic guidelines and a correct vision of the national system, in order to fully grasp the challenges related to the financial, business and communication world. The members of the board are Franco Moscetti, president as well as co-founder of Axelcomm, along with Luisa Todini, Federico Ghizzoni and Giorgio Fossa.

Franco Moscetti sfondo trasparente

Franco Moscetti

President of Advisory Board

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Luisa-Todini sfondo trasaprente

Luisa Todini

Member of Advisory Board

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Federico Ghizzoni sfondo trasparente

Federico Ghizzoni

Member of Advisory Board

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Giorgio Fossa sfondo trasparente

Giorgio Fossa

Member of Advisory Board

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Contact Us

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Galleria del Corso 2, 20122 Milano
P.IVA 11717030966
+39 02 8707 1882
agenzia@axel-comm.it
axelcommsrl@pec.it

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